Privacy Statement


Last updated November 14, 2010

By using How Men Think: The Insider’s Guide, an independently run application (“Service”) developed by Generation S, LLC (“Gen S”), the user (“User”) consents to the following privacy policy.

Collected Information

In order for the Service to work, Gen S may obtain basic personal information from the User in order to establish an account. Gen S stores each User’s unique ID (UID), and may collect certain information (such as first name, gender, and locale), which is used to display your name and the results of your participation in the Service to your Facebook friends for which this personal information is already available to them.

How Your Information Is Used

We do not sell or rent your “Personally Identifiable Information” to any third party. We may, however, use certain information about you that is not personally identifiable.

We use public information collected to determine the kinds of content that you might be interested in seeing, and to assist any advertisers in targeting their advertising.

You understand and agree that we may access, preserve, and disclose any information we may have about you and the contents of your account if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to avoid liability, to comply with legal process, such as a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of our affiliates or the public. Gen S is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that Gen S receives.

Gen S may maintain copies of your Content indefinitely, or delete certain Content in whole or in part if Gen S determines, in its sole discretion, that such Content constitutes an infringement of our Terms of Use or for any or no reason.

Controlling Your Personal Information

Be advised that if you send messages or post material containing personal information while using the Application, that information may be collected and used by others.

You can terminate your account at any time which will remove your profile and other personal information from view. Gen S, however, may (but is not obligated to) keep information about you that is on its system following your termination. Please contact Gen S to terminate your account or for any other questions about your personal information.

Third Party Advertisers

We use third-party advertising companies to serve ads on our site and on certain Gen S games and Applications. Our system and the third-party advertising technology uses information derived from Activity Information, Gen S’s cookies on your hard drive, your visits to our site, the Gen S games that you view and the Applications you use to target advertising within our site or Gen S games or Applications. In addition, our advertisers may use other third-party advertising technology to target advertising on our site and other sites. In the course of advertisements being served to you, a unique third-party cookie or cookies may be placed on your computer.
Gen S does not provide any Personally Identifiable Information to third-party advertising companies. Note, however, that if an advertiser asks Gen S to show an advertisement to users with certain characteristics (for example, women ages 18-24) or a segment of that group (for example, women ages 18-24 who have viewed certain categories of content) and you respond to that advertisement, the third-party advertising company may conclude that you have the characteristics of the audience that they are trying to reach.

Transfer of Information

We reserve the right to transfer your personal information in the event of a transfer of ownership of Gen S or the acquisition of substantially all the assets of Gen S related to the business which collected such information, such as acquisition by or merger with another company. In such an event, Gen S will notify users who have provided email addresses when information about those users is transferred and becomes subject to a different privacy policy.

Use of Cookies

A cookie is a small text file that is stored on a User’s computer for record-keeping purposes. Gen S does not use cookies at this time. However, Gen S reserves the right to use cookies in the future to improve service quality.


Gen S follows generally accepted industry standards to protect the User’s personal information. All account information is located on a secured server behind a firewall. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, while Gen S strives to use commercially acceptable means to protect the User’s information, Gen S cannot guarantee its absolute security.

Changes to Privacy Policy

If changes are made to this Privacy Policy in the future, Gen S will provide the specific changes at the top of the page along with an amendment date.

Contact Us

If you have questions about this privacy policy, contact